Natural beauty has for too long been the archenemy of Glamour. According to Mary Daly, the term “glamour” is a superficial term used to control the lives of women. She believes we must take this term, and redefine it–redefine glamour as natural beauty. And I believe this is what aerie decided to do in their #aerieREAL campaign:
In the Spring of 2014, aerie decided to take on a new campaign that would revolutionize the way beauty is portrayed in ads. They used unretouched images of models in lingerie. NO WAY! That was my first reaction. Such a simple concept shook the world. But why did it take so long? And why were we so in awe to see women like ourselves–with curves and flaws and those tricky under-arm rolls–on ads? The amount of praise and coverage that this campaign attained truly exemplified the unrealistic and unattainable culture of beauty that we live in
Girls from a young age are fed daily societal standards of beauty. For me, I was always petite, short, Asian girl. When I was 12, I wanted to be taller so I had a chance of becoming a model. Every magazine, every billboard, every channel told me that in order to be “beautiful” you had to be at least 5′ 10”, which I was 10 inches short of. For a very long time, that was the one thing I wanted to change about myself. These unrealistic standards of beauty truly shape the minds of young girls/women into creating a negative perception of themselves; hence, they spend money on cosmetics, surgeries, etc. in order to boost their self-confidence.
This post goes to everyone out there who wishes they could change a physical aspect of themselves/their physical appearance. Don’t. You are beautiful because you are you. Stay true to those under-arm rolls. I have them too; we’re all in this together. If you don’t believe me, go scroll through aerie’s 2014 campaign ads. They will change your perception of beauty. They sure did change mine.