From the 40s to the 21st Century: 7 Beauty Trends

1940s: Curl Wave

During the 1940s, while men were overseas, there was an influx of women who took their places in factories. As a precautionary measure, women were told to cut their hairs short; hence, the curl wave was born.

1950s: Cat Eyes


These post-wartime glasses were meant to accentuate the shape of women’s eyes. Personally, I think this feline look will never go out of style. Fierce it up ladies!

1960s: Lashes! Lashes! Lashes!


One word: Twiggy! Historically, this British-born style that crept its way to the U.S. was born out of rebellion from the faces of the fifties; big lashes caters to large eyes. As of today, this trend is ubiquitous.

In the United States, this was also the era of “the problem with no name” as coined by Betty Friedan. During this time women, typically white middle-class and college educated, were beginning to feel a lack of fulfillment in their lives; hence, the beginning of America’s feminist movement was born.

1970s: The Shimmer


The 70s, a decade dedicated to disco balls and women. Women’s Liberation Movement was in the spotlight; therefore, women were the spotlight. A revival of this trend was seen with Lady Gaga’s 2009 music video “Poker Face.”

1980s: Bold Eyeshadow


Exaggerated eye and face makeup in the 80s resembled the attitudes of women in the workforce. Women were making a statement about their presence.

1990s: Framing thy Face


As a child of the 90’s, I do remember this trend, and I have to say it’s not as easy as it looks getting the right amount of strands on each end.

2000s: Highlights


The 21st century is all about change, contrast, the future. Exactly what this hairstyle embodies; this bold look has made way for a more blended ombré look we now know and see everywhere today.

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